Hello! I'm a Brooklyn-based content and creative leader, with deep experience in brand strategy, verbal identity and content development and operations. Whether I’m leading teams or working solo, I specialize in:
Finding the unique customer insight or data point
Crafting the strategic vision and distilling it down into a brief or written doc
Setting the right goals and measuring impact
Designing the team structure, communications and processes
Driving organizational change and creating new opportunities for growth
I’ve been doing all this at Amazon since 2021. I currently lead global Content Strategy for all of Amazon Ads’ Help content. I also established and led Amazon Ads’ first Creative Strategy team, and managed our Prime Video Channels campaign team.
Contact: k.e.conneally@gmail.com, LinkedIn
Selected work:
I currently lead the Amazon Ads Content Strategy team, overseeing global help content in 21 languages that serves millions of advertisers worldwide and working closely with Product teams to build a more engaging user experience.
The Creative Strategy team I launched and managed worked with top brands in CPG, Grocery and Entertainment, as well as Big Six advertising agencies to bring big ideas to life across Amazon Ads.
Selected clients and collaborators:
